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Anybody that Knocks LinkedIn Doesn’t Know How to Use It
LinkedIn is a powerful, easy-to-use customer discovery tool that is effective at free, and awesome at premium. At MovingWorlds, we have found over 50% of our potential customers and partners all...
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Not Going to Lean Startup Machine is a Waste of Time
I went to Lean Startup Machine Seattle and it was, without a doubt, worth it. When LSM comes to your city, I highly recommend going. There are a couple reasons I typically don’t participate in...
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Threatening Puppies (kinda) Works
The results from our email interview experiment are in and, thank goodness, our customers saved the puppies. * I didn’t get a chance to send follow-up emails for either of these emails. Note these...
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Using mTurk to interview 100 customers (in 4 hours)
This has to be one of my favorite customer development tips: using Mechanical Turk to do customer interviews. Nick Soman, Founder of LikeBright, and I discuss how he used Mechanical Turk to interview...
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Prioritizing customer segments with Excel
We all know, “everyone” isn’t a customer segment. But what do you we do when we’ve got a bunch of potential customer segments? It’s an issue we all face at one point or another, in fact, as we...
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Help Investors Believe you – show them Customer Quotes
When my mentor asked me for specific quotes from “potential customers” to demonstrate demand in an investor presentation the next day, I was up S*&% creek. We don’t want investors “guessing”...
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Next experiment starts Monday. Follow along.
A few friends and I have been building an experiment that officially begins on Monday. If you’d like to follow along as it happens, follow this on Twitter. We’ll keep you updated on progress there.
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We Should Hang out Sometime
Sorry for the lack of articles lately. Pick any of the following as an excuse: Been busy building stuff Been busy testing stuff Been fighting with my parole officer over the definition of...
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Crowdtesting: what do you think?
I’m giving a talk next week on crowdtesting and I’d really love your thoughts before I do. I’ll be giving it at the Lean Startup Conference so if you’re reading this, you know the target audience. It’s...
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Crowdtesting: Using Crowdfunding to test an MVP
Look your hairy best! Imagine you come up with an app that eliminates the need for haircuts. It’s amazing, it’s innovative, it’s game-changing…it’s going to be your home run. You don’t want to squander...
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A Better way to Name a Company
tl;dr We used clever survey questions to quickly test the memorability, spellability and emotional response of potential company names. Glad we did – we almost picked a shitty one. Goddamn Domain...
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You’ve Interviewed Customers. Now what?
One of the challenges of interviewing customers, is analyzing the results. I’m typically left with a pile of terse notes, and a handful of questions: What were the most common pains? If my assumption...
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Lean Recruiting: Testing a 2-Sided Market
This post is brought to you in part by this week’s Startup Edition question: How do you get a job in startups? I am Not a Recruiter I was playing ping pong with a friend recently when he tried to...
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MTurk + Google News API = Press
How we got a dozen launch-day write ups with a little JavaScript, Mechanical Turk, and the Google News API. Code included. Warning: you only launch once. I don’t recommend generating press until you’ve...
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The New Startup Weekend NEXT
Up Global (formerly Startup Weekend) recently asked for a hand retooling content for their Startup Weekend NEXT program. Honored to help an org doing such great work, I jumped at the chance and...
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How to Find Customers to Interview
We know we need to “get out of the building”, but where do we go? From personal experience, finding customers who are willing to be interviewed is daunting. Turns out, that’s one of my favorite things...
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Hacking Press is a Waste of Time
Our MTurk + Google News = Press post got quite a bit of attention – all supportive, some supportively critical. Adam Drici has been the most supportive critic and as a journalist, he took us to task....
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What I Learned about Press Hacking
Thanks for everyone who attended our Press Hacking Hangout yesterday. It was a privilege to work with Adam and Nathan to produce it, and a ton of fun to take your questions live. If you’re new to...
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How I Interview Customers
Interviewing Customers is a Special Kind of Torture Talk to a stranger. Fun. That stranger is immensely busy…and hates being sold things. Getting better. That stranger will likely destroy your vision...
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Science of Pricing Workshop: this Saturday
Summary: we’re running a hands-on workshop this Saturday all about pricing your product. It will be financially accessible to all founders and we’re keeping it small (max 30 attendees). At last year’s...
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